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Saturday, April 20, 2024

Engineer Grows Uncommon ‘Yellow Dates’


Nagendra Naidu Dharmavarapu from Andhra Pradesh left his high-paying job and based Farmties India Personal Restricted. He used his ancestral household land to domesticate Yellow Dates which is now incomes him earnings in lakhs. This is all about this uncommon superfood.

Whereas a lot of the youth within the nation are heading in the direction of company jobs, only some flip in the direction of farming. Affected by varied elements, particularly excessive danger and low profitability, no farmer would need his son to turn into a farmer.

“I do know that there’s a sure perspective in the direction of taking on farming. However I used to be very certain from the start of my profession that I’d find yourself within the agriculture trade,” says engineer-turned-agriprenuer, Nagendra Naidu Dharmavarapu, the founding father of Farmties India Personal Restricted.

In response to Nagendra, you will need to discover one’s area of interest in farming to earn earnings. He discovered his area of interest in Yellow Dates, an excellent meals, which is incomes him Rs 3.5 lakhs per acre.

Intrigued by the product and the way he discovered his market, The Higher India had a dialog with Nagendra the place he recollects his preliminary days of brainstorming to make earnings.

Again to his roots

Born right into a household of farmers, Nagendra grew up in shut proximity to the problems farmers confronted every day.

“I used to be intimately accustomed to these challenges and had grown up pondering potential options. In my thoughts, it was clear that I wished to be an agripreneur,” he provides.

Even whereas Nagendra was in an engineering faculty, he would regularly return house and spend time on the farm.

“I had a robust affinity for the farms and was very decided that someday I’d additionally transition into the agriculture house,” he says.

Nagendra wanted to start growing a fruit that was region-specific and rarely grown in the country.
Nagendra wished to start out rising a fruit that was region-specific and barely grown within the nation.

After finishing his diploma he pursued an MBA and began working in a startup. “I later moved on to corporations like Apple, Tracxn, and I-PAC, understanding how high quality management and provide chain works,” he says.

He even acquired a failing firm and turned it round right into a profit-making one in 2018. “Nonetheless, I used to be all the time considering of how I may enter the agri house. I wanted a strong plan — a very good and area of interest product, the precise labour and a robust provide chain,” he says.

Whereas he was having fun with his work, his true ardour lay in farming. “It was a danger that I used to be taking as my jobs had been very excessive paying. Leaving all that and shifting into a well-known but unknown house was a leap of religion for me,” he says.

By late 2018, Nagendra was already on the lookout for a possible product that he may develop. “I didn’t need to look wherever for farms as my household owned lands close to Anantapur which can also be in proximity to Bengaluru,” he says. “The one concern was water shortage.”

This concern too was solved when a recognized motor firm manufacturing unit opened only a few kilometres away. “This introduced water to the realm and likewise grew to become a tipping level for me. I used to be now certain that I wished to utilise this piece of land,” he says.

Discovering a marketplace for yellow dates

Earlier than shifting into agriculture, Nagendra did a whole lot of groundwork visiting varied villages.

“There have been a whole lot of fruits resembling papaya, coconut, and mangoes that may develop effectively within the weather conditions however I didn’t wish to enter that house. I used to be conscious that the federal government provides a whole lot of subsidies to farmers to develop these. This makes it accessible to everybody who needs to get into the trade,” he says.

Nagendra quit his career in IT to follow his dream of becoming a agripreneur.
Nagendra stop his profession in IT to comply with his dream of turning into an agripreneur.

Nagendra was on the lookout for a crop that was area of interest and with fewer gamers out there. “I wished a crop that requires at the very least 5 to six lakh rupees as funding per acre. This might remove the competitors. Additionally, I wished one thing that was very region-specific.” he says.

He narrowed his search right down to avocados, dragon fruit or dates.

“Out of those, I realised that climatically recent yellow dates can be new in India however would additionally develop very effectively. Dried dates are fairly widespread however recent dates are comparatively unknown however extraordinarily nutritious,” he says.

Since Nagendra was unsure how this number of dates would develop within the weather conditions, he began with simply 20 acres.

“I had grown up seeing wild dates rising within the area however not yellow dates. Whereas it may have been an enormous miss, fortunately it wasn’t, and the local weather fits completely to develop the plant,” he says.

“I needed to import the Yellow Dates seeds from overseas as these usually are not accessible in India,” he says. Nonetheless, one chew of the fruit was all it took to grasp its immense client attraction and market potential within the nation.

“The style was addicting and I knew as soon as the shoppers discover out concerning the fruit, it’ll be successful. I reached out to my mates from faculty and we raised some funds. In 2021, I had an ideal yield and we had been promoting in and round Anantpur,” he says.

Nagendra now sells Yellow Dates on platforms such as Big Basket, Zepto etc.
Nagendra now sells Yellow Dates on platforms resembling Massive Basket, Zepto and so forth.

With time he began to succeed in out to greater gamers like shops promoting natural meals, Swiggy, Massive Basket, Zepto, Nation Delight and so forth. “We additionally began to succeed in out to company workplaces of those marketplaces. The CEOs would style it and fall in love with the fruit. That is how we discovered a marketplace for it,” he says.

What began with simply 20 acres of farming land is now an empire of greater than 1,400 acres of cultivation.

“The revenue margin is 37 p.c and we make practically Rs 3.5 lakhs per acre to date,” he says.

“Our predominant focus is sustaining the standard of the dates. We segregate them in keeping with the standard and ship the perfect ones out. I’m totally conscious that it’s the high quality and availability of the fruit that has created a very good marketplace for us, and I wish to give my finest to retain it,” he provides.

If you happen to want to do this superfood, you possibly can attain out to Nagendra at 91642 96999.

(Edited by Padmashree Pande; All Image Credit: Nagendra)



Eddie Elish
Eddie Elishhttps://gfbrides.com
Welcome to Gf Brides.com, where love stories are celebrated, cherished, and shared. Who Am I? My name is Eddie Elish, a devoted author with an unwavering passion for all things related to weddings. Over the years, I've become an authority in the wedding industry, and through my seminal work, gfbrides, I've helped countless couples navigate the exciting journey toward their big day with ease and joy. What I Do With a sharp eye for detail and an empathetic heart, I've positioned myself as a guide for lovebirds looking to commence their lifelong journey together. At Eddie Elish, my mission is singular: to provide couples with the knowledge, inspiration, and advice they need to create a truly memorable wedding experience. From the whimsy of selecting the perfect venue to the practicalities of guest list management, no query is too small, no challenge too great. My advice spans the gamut of wedding preparation — whether it's about current trends, etiquette, budgeting, or even personal styling, I bring a wealth of experience and a personal touch to the table. Why Choose Eddie Elish? Weddings are a symphony of orchestrated moments, and every couple deserves a maestro. That's where I come in. Experience: My years of experience in the wedding industry have honed my instincts and insights, enabling me to provide tailored advice that aligns with each couple's unique vision. Passionate Advice: I am not just an author; I am an enthusiast of love's unlimited potential. I believe in creating experiences that reflect the couple's personality and the love they share. Comprehensive Support: From the first steps of planning to the final moments of your special day, I am on hand to ensure every facet of your wedding is handled with grace and care. Accessibility: Based in the United States, I am easily reachable and committed to assisting couples nationwide, ensuring no question goes unanswered. At Eddie Elish, I seek to make the path to matrimony as blissful as the vows you exchange. With an open heart and an open ear, I am ready to guide, support, and inspire you as you embark on one of life's most beautiful adventures. Here's to the start of something extraordinary. Your dream wedding awaits, and together, we'll make it a reality. Let's bring your love story to life, Eddie Elish

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